Our story

A Taste of Nusantara

Born from a love for Indonesian culture and its rich culinary heritage, Ayam Kremes Champion brings the authentic flavours of Nusantara to the Malaysian table. What began as a shared appreciation for Indonesian cuisine has grown into a place where crispy ayam kremes, bold sambal, and heartfelt hospitality bring people together. Every meal is a celebration of flavour, family, and the joy of sharing good food.

Ayam Kremes Champion is a Malaysian food brand specialising in authentic Indonesian-style crispy fried chicken, served with golden kremes, aromatic rice, and distinctive sambal. Guided by our spirit of "Kremesnya Rangup, Sambalnya Meletup!", we bring together traditional Nusantara flavours, quality ingredients, and warm hospitality in every meal.

The feature wall at Ayam Kremes Champion: Humble Place, Champion Taste painted above framed photographs of the dishes, with a Global Flavors banner below

The Story Behind Our Flavours

Our journey began with a deep appreciation for Indonesian culture, inspired by the family connections and friendships that brought us closer to its culinary traditions. From the distinctive flavours of Javanese cuisine to the diverse dishes of the Indonesian archipelago, we wanted to share the food we grew to love. Today, that passion lives on in every plate we serve.

More Than Just a Meal

We believe good food has the power to bring people closer. That's why we put care into every dish, every interaction, and every experience. Guided by the values of Caring, Halal & Tayyib, Amanah, Mahabbah, Professionalism, Ihsan, Optimism, and Niat Lillah, we strive to serve with sincerity, grow with integrity, and create meaningful connections through food.

The Art of Kremes

At the heart of our menu is our signature ayam kremes: tender, flavourful fried chicken topped with golden, crispy kremes. Paired with aromatic rice and a choice of distinctive sambal, every element plays its part. We celebrate the balance of crunch, spice, and authentic Indonesian flavour, bringing a little taste of Nusantara to every table.